PROCESS

Firstly, we had a few remote interviews with the founder of CLAXMUSIC and discussed what were the business and client needs. His previous experience working as booking agent for festivals, plus research on the competition gave us a good starting point in defining the requirements. These covered problems, constraints and how booking agency websites are generally used.

Secondly we compiled the information needed for the main pages; band profiles, homepage content and a hierarchical content structure diagram.

Thirdly, I worked on a few variants of wireframes displaying the information in multiple ways outlining the basic structure of the site, navigation and information architecture (IA). Once we agreed on a structure, I worked on Photoshop mockups to show the actual look and feel of the site with the new branding.

After the look and feel was approved by the stakeholders, I moved onto the implementation of the site.

PROCESS

I began with meeting key stakeholders from different departments; marketing, content managers, and board members. Together we assessed proposals from other agencies and reviewed our competitors.

I then came up with a few proposals for the structure and look and feel, and solicited feedback on these. From this feedback we decided on a direction for the site.

After a few iterations, we decided on a final design and proceeded to implementation.

PROCESS

Firstly, based on the information gathered for the Marketplace web app redesign (read desktop app case study), and following subsequent external user interviews, we came up with a list of must-have features for the mobile app.

Due to time constraints, it was decided to build a native app that will serve as a complement to the existing Marketplace web app. This allowed us to launch the product without waiting for the complete re-skin and responsive redesign scheduled for the web app.

We created a few wireframes and mock-ups, then after a few iterations decided on a final design.

PROCESS

The business premise was “make affiliate marketing easier for starters”. We started off with some internal user research interviewing client facing staff from different departments like tech support, account managers and sales.

We identified the main user problems on the interface plus listed the key steps and tools needed when starting up an affiliate marketing business. This gave us a well educated content structure for the user guide.

For the key parts of the interface such as dashboard and directories, we used interactive walkthroughs highlighting different parts of the interface, and for the rest of the tools we also used video guides and graphics to make the guide less wordy and appealing.

After wireframing we also made a click dummy prototype and showed it to a few more stakeholders before implementing the final product.

Finally we also added Google Analytics to measure performance and see how the tool is used.

PROCESS

We started off with some research on the existing interface, using Google Analytics and heatmaps to analyse which areas of the pages are used most.

Secondly, we interviewed a few internal and external stakeholders to determine how the site is used from different profiles - their frustrations and needs. We also did some card sorting sessions to improve the main navigation of the site and came up with a simplified structure and new labels.

We then started wireframing using all of the collected information, and after a few iterations we came up with a basic structure which covered both existing functionality and new KPIs.

Finally, we produced a new look and feel that could work with the requirements gathered and came up with a final prototype.